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  • Ivan Brozović

    Creativity vs. Media buying – are they mutually exclusive?

    At this year's IAB Bulgaria Mixx Awards 2023 event organized by IAB Europe in Sofia, the latest trends in the digital sphere...

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    Meet the young talents Lana Krsul and Tomislav Vranjkovic

    Within the Young Lions Croatia competition, young lions Lana Krsul, Account Manager from UM Zagreb and Tomislav Vranjkovic, Junior Media Planner from the Zagreb agency Initiative won second place in the Media category. This year, the goal of the competition had a humanitarian theme and character – to point out the importance of combating energy

  • Ova

    MIXX Awards for UM Zagreb

    At this year’s MIXX Awards competition, the UM Zagreb agency received an award in the Cross-Media Integration Campaign category for “ Opjevani junaci ” realized for the Zagreb pivovara (Ožujsko pivo brand). The aim of the project was to design an upgrade of the socially responsible Ožujsko pivo campaign and enable citizens across Croatia to

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    UM Zagreb and H&M could be in the Guinness Book of Records

    The Vjesnik skyscraper in Zagreb shone in a new suit on Friday. Literally. In order to promote the new Giambattista Valli x H&M clothing collection, the 67-meter-tall skyscraper was “dressed” on all sides in a huge canvas containing photographs of new fashion cloths from a well-known retail chain. The venture was implemented by UM

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    New team members at UM Zagreb

    Danijela Pahljina Malešević started her career as an Office Manager, and her persistence and curiosity took her to marketing, PR, education, and eventually to UM. She comes to the agency as a Media Planner for TV platforms. She loves dark comedy and NFL games, and she loves to make delicious dinners for his friends. Ivan

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    The new WAVE is here!

    The 10th edition of WAVE, the most bold & ambitious research on social media conducted by UM, is here! Check it out!

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    Young Leaders – Nina Jocić: There’s no better job than the one you truly love

    Nina Jocić’s experiences in sales, in the digital agency, and last three years at Universal McCann, where she works as an Online Media Account Manager and a leader of the Online Team, have shaped a way of thinking which doesn’t recognize the term “impossible”. Apart from business, she is in love with learning and teaching. Her impressive

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    UM Zagreb the best-ranked media agency according to Effie Index

    According to the results of the Effie Worldwide Index 2019, based on the prizes and recognitions achieved at the national Effie competitions in 2018, UM Zagreb is the most effective media agency in Croatia. Read more UM Zagreb.

  • nase-predstavnice

    Our representatives at the Google Executive Summit

    Jovana Petrović, Head of Regional Connection Planning and Digital at UM Beograd, and Nina Jocic, Head of Online Media at UM Zagreb, participated at the Google Executive Summit in California. Jovana and Nina visited San Francisco in California and the Google Adriatic Executive Summit 2019. Google was a great host and, on this occasion, they

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    IPG Mediabrands second in the world in gaining new business

    According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)