Wave X

WAVE za zasebnu stranicu

Download: Wave 10 short presentation


We interviewed 56,398 people in 44 languages, so we truly understand what identity and culture mean to people in each of 81 countries. UM has an exclusive understanding of how brands can leverage culture to create more powerful interactions with consumers.



Wave X – Remix Culture shows how people across the world feel more divided than ever, with trust in media and institutions in decline, but at the same time our desire to belong has increased.

Interested in Learning More? Contact  office@universalmedia.hr